IT ALL STARTS WITH A PROPERTY MANAGEMENT SYSTEM
Guaranteeing the best possible guest experience today and tomorrow. Simplifying hotel management, speeding up certain activities and automating others. Reducing costs, thereby increasing performances.
Astounding the guest with innovative tools – yet to be widely available – to make the difference. All of this is possible as long as we recognize and are able to exploit the new trends in the management of hospitality services through digital instruments. Up until a few years ago, staying up to speed with new technologies was somewhat simple. Today – with the digital era in full swing – it instead requires greater effort, so as not to fall excessively behind more distinctly pioneering competitors.
So, what are the technological trends that are increasingly rearing their heads in the world of hotel management? We’re going to take a quick look at them before proceeding to underline the crucial role that PMS’s play for hotel establishments.
The leading technological trends for Hotels in 2020
The Internet of Things is already a reality in many hotel structures, which are using it for the most varied of functions, from reducing lamp power on the basis of natural lighting, to heating that is switched on just before the guest enters the room.
Artificial intelligence is yet another innovation that has already become part of the sector, especially through online chatbots, which are able to correctly answer customers’ questions without taking up the valuable time of hotel personnel; there are even those who have taken things one step further by introducing the use of artificial intelligence in the hotel’s reception, to answer the guests most common queries. What’s more, the arrival of Alexa for Hospitality by Amazon should not be overlooked, considering the device’s ability to assist guests in the comfort of their rooms.
That said, we haven’t mentioned anything that’s truly new yet. Many other interesting technologies are coming into play: we are in fact talking about facial recognition to speed up check-out operations, or even as a substitute for magnetic key cards.
A renowned hotel chain has already began offering virtual reality accessories to entertain its guests. Soon, this technology will also be able to be used to enable customers to view the rooms beforehand via 360-degree virtual tours.
Last but not least, we must mention the great potential of the apps designed specifically for hotels, to enable customers to best manage their stay.
To be able to exploit the new technologies as effectively as possible, it is nevertheless necessary to be able to rely on a modern, practical and versatile hotel management system. But how can we navigate the various hotel management programs?
Our guide to choosing a hotel PMS
Let’s start by considering the meaning of PMS: the acronym stands for Property Management System, and to provide an intuitive definition, we could say that we’re dealing with a hotel management software that is able to aggregate – in an orderly fashion – all the available data relative to the various areas of the hotel.
With a good PMS software, it is therefore possible to manage any aspect of the structure, from room bookings to restaurant reservations, being able to rely on both the Channel Manager and Booking Engine functions.