Among the activities related to Revenue Management, the definition of pricing is a very important aspect, but what is the right price exactly? I do not think there is a “right price”. The rate...
Mark Lewis-Brown, president and CEO of Zucchetti North America, chats with host Robin Trimingham at the Innovative Hotelier podcast by Hotels magazine, about Generation Z: how they research and book...
The last two years have been exceptionally tough for gym operators, a form of activity that – more so than others – has been hit hard by the health emergency. After many months of...
Where does the essential input required to start up a digital transformation process in SMEs come from? From the administrator? From the innovation manager? From the employees with most digital...
A loyal customer is a customer who continues to make purchases from a company, who is not tempted by offers from competitors, and who therefore guarantees constant, regular revenue, without the need...
Competition is constantly growing in the hotel world, and is also increasingly fierce. The only way to consolidate your own clients and win new market shares is to distinguish yourself from your...