What are people looking for in a good employer? What are the elements that are evaluated for choosing one company over another? First of all, we speak about three elements:
– balance between professional and private life
– salary level and offering of any benefits
– good corporate climate
That’s right: a serene atmosphere at the workplace is one of the key factors that attract new talented workers to a company and keep employees, so as to lower the turnover rate.
For years, moreover, we have understood the importance of knowing how to put the employee at the centre of work models, to create involvement and encourage sharing, with positive effects on the well-being and productivity of workers. A fundamental procedure to analyse and create the right working atmosphere is the analysis of corporate climate, a constant process which is based on listening and data collection, to find and promptly resolve any critical issues.
What is corporate climate
The corporate climate is made up of the environmental factors and social characteristics of a workplace. On the one hand, therefore, we speak of tangible characteristics of the environment in which you work, from the layout of the offices to the quality of workstations and tools; on the other hand, we talk about intangible conditions, therefore elements that can also be subjective, such as the way employees work and communicate, the opinion that subordinates have of their respective managers, values, objectives and so on. Corporate climate depends on all these factors, which, if positive, allows for reaching set targets more easily, however, and creating a virtuous circle.
Conversely, the onset of tensions and discontent within the work team can compromise well-being at the company, undermining the quality of work and the results achieved.
For this reason it becomes essential to measure corporate climate regularly, through a non-impromptu analysis of the state of health of the working environment.
The analysis of corporate climate
Analysing corporate climate means having a snapshot of the relationships existing between employees and the work environment.
How do you actually proceed with the analysis of corporate climate? There are various factors that can be measured by investigating several organisational dimensions, at an individual and interpersonal level. We talk about elements such as:
- motivation
- the level of responsibility
- satisfaction with their job
- satisfaction with their salary
- the dynamics of communication
- satisfaction with relational aspects
- the quality of the relationship with superiors and colleagues
- the presence of the right stimuli
- the sense of belonging
- collaboration within the team
- the sustainability of the workload
Effective measurement of these factors can be managed at best by using the appropriate corporate climate analysis software, meaning People Management tools that make it possible to conduct surveys on the atmosphere at the company, on the risk of work-related stress and on the level of involvement.
How to improve the climate at the company
Starting from the results of the corporate climate analysis, it is possible to put in place the best strategies to eliminate any critical areas found.
The need to communicate the objectives of the company more clearly could, for example, come to the surface, or the need to limit the personalisms of some employees to avoid clashes, or the need to improve and reorganise work spaces.
The problems can be the most diverse: the important thing is to recognise them in time, so as to make the necessary corrections and to create a serene, satisfied and motivated community.
